LeMS.
Electrifying Sri Lanka's tuk-tuk, one driver at a time.
Sri Lanka's most familiar vehicle. Reinvented, not replaced.
No new vehicle. Just a new drivetrain.LeMS (Lanka E-Mobility Solutions), part of Vega Innovations, is a Sri Lankan EV company on a mission to electrify the country's most familiar vehicle: the tuk-tuk. Their flagship product, eWheel, converts existing Bajaj RE three-wheelers to fully electric drive — no new vehicle purchase required.
For the hundreds of thousands of drivers who make a living behind a tuk-tuk, the maths is simple: a full charge costs a fraction of a tank of petrol, and the vehicle they already own becomes cheaper to run overnight. Backed by a three-year warranty, a growing island-wide charging network, and zero-upfront leasing through People's Leasing, eWheel isn't a lifestyle upgrade — it's a livelihood upgrade.
Make Sri Lanka
understand that.
Our job was to make Sri Lanka understand that.
A conversion engine,
built bilingual.
Designed and built the LeMS website end to end in Framer. A conversion-focused build that had to do two jobs at once: explain an unfamiliar technology clearly, and capture leads at volume. Structured around the questions drivers actually ask — running cost, range, charging, financing — with enquiry capture threaded throughout rather than parked on a contact page.
The core strategic decision: stop translating and start speaking. All messaging was built Sinhala-first for the drivers who make up the actual customer base, with English running alongside for the wider market. Positioning centred the driver as the hero of the story — not a polluter to be corrected, but a small business owner making a smart financial call.
Established and managed the full LeMS social presence from the ground up — Facebook, Instagram, TikTok and YouTube — including account setup, channel architecture, content calendars and ongoing community management.
Ongoing design and video support on retainer: social creative, campaign assets, sales collateral and product communication, plus full video editing and post-production for the content programme.
Planned and ran paid campaigns across Meta, built around the localised messaging and pointed at the Framer site's capture points.
From zero
to a movement.
The paid campaign and site conversion architecture drove over 1,000 unqualified leads in a single week, while the bilingual content programme carried the social channels from a standing start to more than 2 million video views in three months.