We don’t sell deliverables. We sell the decision that makes them worth building.
The Contrast is a strategy-first consultancy. Every engagement starts in the same place — a clear position on who your company is for and what it stands against. What gets built after that depends on how far you need us to carry it.
Nothing here starts with a logo.
Every tier below opens with positioning work. Not as a warm-up, and not as a deck you file away — as the decision that dictates every design, message, and media choice that follows. If we can’t reach that decision with you, the rest is decoration.
The tiers differ in one respect only: how much of the build we own after the decision is made.
One starting point.
Three depths of commitment.
For companies that already have execution capacity — an in-house team, a design partner, a developer — but no agreed answer on who they’re for. We do the thinking. Your team builds against it.
- Research & perception audit
- Positioning strategy
- Messaging framework
- Naming & brand architecture
- Strategy presentation to leadership
For companies taking a position to market for the first time, or correcting one that’s stopped working. Strategy, then the full identity system that expresses it — designed, documented, and handed over ready to deploy.
- Identity system & logo
- Typography & colour system
- Brand guidelines
- Core applications & templates
- Motion & art direction
- Web design direction (UI / UX)
For companies where the brand has to hold up under pressure — funding, expansion, a market that’s already formed an opinion. We stay in the room through build, rollout, and the first months of it being live.
- Website development
- Internal rollout & leadership alignment
- Post-launch advisory
Everything starts with strategy. The difference is how far we carry it.
| Open | Middle | End | |
|---|---|---|---|
| Investment | 9,500* | 18,000* | 36,000* |
| Timeline | 4 wks | 8 wks | 6 mths |
| Strategy | |||
| Research & perception audit | ✓ | ✓ | ✓ |
| Positioning strategy | ✓ | ✓ | ✓ |
| Messaging framework | ✓ | ✓ | ✓ |
| Naming & brand architecture | ✓ | ✓ | ✓ |
| Leadership presentation | ✓ | ✓ | ✓ |
| Identity | |||
| Identity system & logo | — | ✓ | ✓ |
| Typography & colour system | — | ✓ | ✓ |
| Brand guidelines | — | ✓ | ✓ |
| Core applications & templates | — | ✓ | ✓ |
| Motion & art direction | — | ✓ | ✓ |
| Web design direction (UI / UX) | — | ✓ | ✓ |
| Build & rollout | |||
| Website development | — | — | ✓ |
| Internal rollout & leadership alignment | — | — | ✓ |
| Post-launch advisory | — | — | ✓ |
| Add-ons | |||
| Launch campaign | Scoped separately | Scoped separately | Scoped separately |
| Media & GTM planning | Scoped separately | Scoped separately | Scoped separately |
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Figures shown are entry points in AED, not fixed fees. Final scope and investment are set after a scope assessment in the opening conversation, and vary with market, category complexity, number of business units or sub-brands, and the depth of research required. We quote once we understand the problem — not before.
Every agency will show you options.
We’ll tell you which one is correct.
Consultancies fly in, run a session, fly out, and leave a document nobody can execute. We’re in the room when it ships.
Studios build precisely what you asked for — including the wrong thing. If the brief is solving the wrong problem, we say so before we take the money.
Strategy, creative, and execution under one roof. The team that thinks it through is the team that sees it through.
Available alongside any tier.
Campaign concept and creative for the moment the position goes public. Built on the strategy already agreed — never invented in isolation.
Channel planning, budget allocation, and oversight on a flat fee. Buying is executed by partners at cost — we never take a percentage of your spend.
Every engagement opens the same way.
45 minutes. No cost. We establish whether there’s a real problem and whether we’re the right ones to solve it.
We tell you which tier fits, or that none of them do, and scope the work properly against your actual position.
Work starts within two weeks of commissioning.
Ready to play?
Open the
board.
Forty-five minutes. We’ll tell you which tier fits — or that none of them do.
Make your move →Pawn to E4. Your move.