AccelerateHer.
Sri Lanka's first female accelerator, by Hatch.
Sri Lanka's first accelerator built for female founders.
Three months. No equity. No cost.Hatch launched AccelerateHER in late 2021 as Sri Lanka's first accelerator program tailored to female founders — three months of curated support, capacity funding, and access to mentor and investor networks, offered free and without equity.
Credible. Approachable.
Distinct, but coherent.
Build an identity for a program that had to work in three registers at once: credible to a U.S. government funding partner, approachable to first-time and early-stage founders across the island, and distinct from — but coherent with — the Hatch master brand.
One identity,
three registers.
Designed the logo and the full visual identity, including type, colour and layout rules.
Rolled it out across the program's live cycle: application campaigns, cohort and founder announcement sets, workshop and mentor collateral, event graphics, and social assets.
Provided video support across program milestones and the Demo Day finale.
Designed and built the program website on Wix — program explainer, founder showcase, testimonials and the application funnel — as the single destination for all campaign traffic.
Six founders.
One stage.
The identity carried the program through its first full cycle, closing with Demo Day on 23 June 2022 at Hatch, where six founders pitched to investors and partners across tourism, baby and mother care, sustainable fashion and food.
The system was durable enough to carry into the program's second cycle.