Visa Fintech Initiative.
Sri Lanka.
A global program, run locally.
Three webinars. One tightly governed brand.Visa launched the Fintech Initiative in Sri Lanka in partnership with Hatch, extending a program already run in India and Bangladesh. The offer to local fintechs was substantial — access to the Visa Fintech Fast Track Program, Visa Ready certification, and Visa Developer Platform APIs — delivered through a webinar series on e-commerce solutions, Buy Now Pay Later, Push Payments via Visa Direct, the Global Innovation Tour and Value Added Services.
One of the most closely policed
visual systems in finance.
Produce a full campaign for a global brand with a tightly governed identity. Visa's visual system is one of the most closely policed in financial services; every asset had to clear brand standards while still communicating a co-branded, locally-run program to a Sri Lankan startup audience.
Held the line
on brand, at speed.
We developed an original illustration set built to Visa's visual language rather than borrowed from stock.
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We produced graphics for the campaign and registration web presence — website banners and email marketing carrying each of the program's five leading services: BNPL, e-commerce, Visa Direct, the Global Innovation Tour and Value Added Services.
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We designed the social media suite covering the launch announcement, each of the three webinar dates, and speaker and module promotion — with the Hatch partnership lockup carried consistently across every touchpoint.
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Acted as the creative team across the campaign and held the line on brand compliance throughout — every asset cleared Visa's brand standards while still speaking clearly to a Sri Lankan startup audience.
Three sessions.
One line, held.
The campaign ran through September 2022 across Visa and Hatch channels, driving registration for all three sessions.