Ultimate Security Games.
Making security a spectator sport.
The competition was designed. The brand did not exist.
Three teams. Three contracts. Thirty minutes on the clock.RareSkills set out to do something the security industry had never attempted: put smart contract auditing on a stage, in front of a live audience, with the clock running.
Three teams from Asia, Europe and the Americas. Three vulnerable contracts. Thirty minutes. Screens mirrored to the crowd, commentators calling every move.
Security has no
scoreboard.
Security auditing is invisible work. It is one person, reading code, for hours. There is no established visual language for it — no scoreboard, no team colours, no moment of victory the eye can catch.
Esports has spent two decades building exactly that grammar. USG needed to borrow it wholesale and land looking like a championship on night one, before it had any history to trade on.
A sport.
Not a tech conference.
We built USG as a sport, not a tech conference. That single call settled everything downstream. Teams got regional identity. The countdown became a design element, not a utility.
The broadcast overlay was treated as the primary brand surface — because for most of the world, the livestream was the event. Every asset was designed to survive being shrunk, cropped, and stacked behind a live video feed.
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Built to hold up
on a broadcast feed.
A mark built for the arena — legible at stage-banner scale and at profile-picture scale, holding up in motion as readily as in print. The system runs on high-contrast type, terminal-adjacent detailing, and a competitive palette that reads clearly against dark broadcast backgrounds.
The digital home for registration, rule book, and sponsorship. Structured around three questions a visitor needs answered in under a minute: what this is, how it works, and how to get in. Motion carries the energy; the copy carries the clarity.
The broadcast package — stingers, team introductions, contract-cleared moments, countdown states, and lower thirds. Built to give commentators visual punctuation and give the audience a reason to react at moments that would otherwise be a silent line of code.
Physical identity for competitors, crew, and attendees. Applied as competitive kit rather than event swag — the distinction between a t-shirt and a jersey.
A campaign run across the build-up, the live event, and the aftermath. Team reveals, sponsor announcements, countdowns, and highlight cuts — engineered for the Crypto Twitter feed, where the audience for this event actually lives.
Built for the stage.
Proven on the night.
A full room.
A global feed.
Season 1 ran live in Buenos Aires to a full room and a global livestream audience, backed by a sponsor roster spanning platinum to silver.
Season 2 is in production.
